For my first ever review of a product or range, I wanted to start with one that I get asked about a lot, recommend all the time and truly love! Some of you may not have heard of Bouclème, but for a lot of you, it will come as no surprise! Summer 2017, when I was at the start of my curly journey, I discovered this incredible line of products and have continued to use them ever since! Check out this post for my review of their full line of products and an exciting giveaway and discount code!

Bouclème | The Brand

Founded in 2015, by curl expert, and curly girl herself, Michele Scott-Lynch, Bouclème is a 100% curly girl-approved range of products created specifically for curly hair. Created to deliver healthy, frizz-free curls using all natural ingredients, and absolutely no sulphates, silicones or parabens. As a mum of two curly kids myself, I can relate to what inspired Michele to create this line of products specifically designed for curly hair.
“When my 2 beautiful curly girls entered the world, it was important for me to help them love their curls. I needed to be a curly role model for them to see the beauty in having a head full of curls. I was determined that they wouldn’t wake up every day feeling cursed, as I did for so long.” – Michele

Eco, Ethical & Animal Friendly

Bouclème products contain no chemical nasties, even the preservative used is eco-certified. Using fair trade products wherever possible, only ever testing products on real curls, not animals. And recyclable packaging all combine to guarantee an eco-ethical policy from a brand and products that give real, curl crush-worthy results. I adore the recyclable packaging and love the instantly recognisable colours used for each product. It means I can let my son wash his own hair in the shower (independent boys, anyone else…?) knowing he’s using the right products by simply telling him what colour bottles to use. Did you also know for every 300ml bottle purchased from the Bouclème website, they plant a tree? Since 2015, they’ve planted over 10,700 trees in partnership with Trees for the Future – I love that!

Ingredients & Scent

Curly hair requires nourishing and penetrating ingredients to help hydrate and strengthen the hair cuticle from the inside out. Packed with natural, plant-based ingredients, Bouclème products were designed to give you beautiful, shiny, frizz-free curls with three main curl types in mind: loose, medium and tight. I can’t go any further without telling you about the smell. The entire line of products from Bouclème smell ah-mazing! It’s so fresh, light and invigorating! I’ve never smelled anything else like it, I absolutely love the smell! My son, who has sensory processing disorder and really struggles with smells, loves it too! I think it’s down to the citrus, spearmint and magnolia leaf – but I can’t be sure, because it’s such a unique, natural scent!
“I want curly haired women to embrace their natural curl. Women have been told, for far too long, to straighten and flatten their curls. My ultimate ambition is that everyone celebrates their curls. This is about learning to love your natural and beautiful hair type. Our celebration of curls can be seen on the Bouclème website and we want women to share their unique journey of being #curlyandproud.” – Michele

Price & Availability

I didn’t even tell you the best part yet, Bouclème is made in the UK! Finally, a top quality line of products for curly girls, easily available for us Irish and UK curlies! If you’re reading this post in America, don’t worry, Bouclème is stocked online at Anthropologie, in store at Ricky’s in NYC and Ayla Beauty in San Francisco. *If you’re in Dublin and see this range of products in Space NK on Grafton Street, by all means, have a whiff and test them out but don’t buy them there – the price is way higher than online! – I find that with most things from Space NK to be honest. If you’re travelling or want to try out the products before purchasing the full size products, they do 100ml bottles as well as 300ml and 1 litre bottles.

Bouclème v Deva Curl

I’ve heard quite a few curlies say that Bouclème is the most comparable brand/products to DevaCurl. As far as products and formulations, I have to disagree. I’ve tried both and find them completely different. For starters, DevaCurl products usually contain a lot of protein, Bouclème doesn’t contain any (apart from their Intensive Moisture Treatment). However, as a brand delivering an entire line of products, designed specifically for curly girls, then yes – I can see the comparison. Bouclème doesn’t have as many products as DevaCurl, which isn’t necessarily a bad thing. But they are working on some new products. Personally I’d like to see a leave-in conditioner, a mousse/foam (because I bet they would be amazing!) or hard hold gel. But stay tuned and I’ll let you know as soon as their new products launch, and my thoughts.

Hydrating Hair Cleanser – The Blue One

This is a sulfate-free, low poo and uses a special blend of natural ingredients to provide a very mild low-lather cleanse for fine hair, loose waves and oily scalps. Now, of all the Bouclème products, this is my least favourite. Personally I found it somewhere between a clarifying shampoo and a low poo. I’m the right hair-type for it, but I just don’t like it on my hair. As I’m working it in, it feels like it’s almost stripping my hair, making it feel squeaky at the ends, but oily at the roots. Yet when I rinse it out, my hair feels more oily, especially at the roots.  However, this feeling is gone by the time I’m finished washing my hair. I don’t know how or why, but that oily roots feeling doesn’t last – thankfully! Although this Hydrating Hair Cleanser is geared towards fine hair and loose waves, I feel like it would suit dry, high porosity hair better than low porosity – which is my hair type. I much prefer the Curl Cleanser – the green one. Buy it here £15/€22/$25 for 300ml
Key ingredients:
  • Sea Salt
  • Mongongo Oil
  • Sea Buckthorn Oil
  • Camellia Oil
  • Coconut Oil
  • Castor Oil

Curl Cleanser – The Green One

This is a no-poo, or co-wash.  For me this is much more “hydrating” than the blue one, but in a good way. It thoroughly cleanses the scalp and hair without upsetting the natural moisture balance or leaving those oils behind that the blue one does. It doesn’t contain any harsh foaming detergents, and leaves my hair feeling clean, fresh, hydrated and ready for conditioner. It’s got quite good slip and I can de-tangle with it, which is always a great sign of a really good (curly girl-approved) shampoo! Buy it here £15/€22/$25 for 300ml

Key Ingredients:
  • Argan Oil
  • Virgin Coconut Oil
  • Aloe Vera
  • Linseed (same/similar to flax seed)
  • Pomegranate Extracts
  • Honey

Curl Conditioner – The Orange One

The Curl Conditioner is rich in Omegas 3, 6 and 9, vitamin E and antioxidants to strengthen the hair, protect it from environmental damage and add shine. I love the texture and consistency of this conditioner, it’s not too thick or heavy – perfect for my low porosity hair. That being said, I find I have to use more of it, to get the desired level of moisture, hydration and slip to finish de-tangling my hair and for it to feel fully “conditioned.” I don’t rinse it out fully. I know a lot of curlies who skip this product altogether, for the same reasons, and prefer to just use the Intensive Moisture Treatment as a conditioner instead. I quite like mixing the two together, as I find the Intensive Moisture Treatment a little too heavy for regular use. Buy it here £17/€24/$28 for 300ml
Key Ingredients:
  • Virgin Coconut Oil
  • Argan Oil and
  • Aloe Vera Leaf Juice

Intensive Moisture Treatment – The Purple One

A new addition to my Bouclème line up. This nutrient-rich and deeply nourishing formula is perfect for dry, parched hair in need of hydration, strength and shine. It claims to improve curl definition, boost elasticity, regenerate hair, decrease breakage, de-tangle, hydrate and shield the cuticle. For curlies who find the Curl Conditioner isn’t enough, they reach for this instead. It’s a much thicker, heavier consistency. If you have dry, damaged hair in need of moisture and your hair responds well to oils, you will love this product. You only need a small amount and best results are achieved when you really work it into the hair and use a thermal heat cap. (Did you know I’m now selling Curly Cailín Heat Caps?! Check out my Etsy store for the lastest collections.) This is the only product from Bouclème which contains protein with the plant-based keratin, wheat bran. I feel like this will work really well on tighter, kinky-coily hair textures. Buy it here £26/€30/$36 for 250ml

Key Ingredients:

  • Wheat Bran Extract
  • Camellia Oil
  • Marula Oil
  • Mafura Butter
  • Prickly Pear Seed Oil
  • Sea Buckthorn Oil

Curl Cream – The Pink One

Another new addition to my Bouclème line up. Unlike the light, almost weightless texture of their Curl Defining Gel, I find this curl cream heavier, which I think is down to the shea butter. I’ve heard some people say it’s like a leave-in, definitely not, in my opinion. However, I don’t think you’d need a leave-in conditioner and this curl cream. I only use two pumps, applied to wet hair for smooth, frizz-free, bouncy and beautifully defined, clumpy ringlets. On days when I can’t get those smooth, frizz-free, seaweed curls using just conditioner, I can always rely on this. It says it can be applied to dry hair for added moisture on day two or three curls, but it would be too heavy for my hair to use it like that. My daughter’s hair really likes this product too, her hair is much drier than mine and can get mega frizzy around her face. Less is more with this product I find, if you over do it on low porosity hair, it will feel weighed down and oily/greasy. Buy it here £19/€26/$32 for 300ml
Key Ingredients:
  • Virgin Coconut Oil
  • Coconut Fruit Extract
  • Kukui Oil
  • Shea Butter
  • Castor Oil

Curl Defining Gel – The Yellow One

This product is the first to get Curly Cailín Hall of Fame status. The award-winning Curl Defining Gel, I’ve never come across a gel like it. So much so I wonder should it even be called a gel, I feel like it deserves a whole new name, it’s almost undefinable – excuse the pun! This moisturising gel smooths and defines curls without flaking or stickiness. No matter how much I put on my hair, it never feels product-heavy or weighed down. I use it on wash days, and refresh days between washes; and my hair still doesn’t feel weighed down! This is a low-porosity, fine hair curly girl’s dream! Sometimes I can get a great cast with it, other times I don’t. It’s a soft hold gel, and yet it keeps my curls perfectly defined and frizz-free. This incredible curl defining gel give me shiny, super soft, frizz-free, super defined and bouncy curls – can you tell I absolutely love this gel! Buy it here £15/€22/$25 for 300ml
Key Ingredients:
  • Aloe Vera Leaf Juice
  • Argan Oil
  • Linseed Oil
  • Coconut Oil
  • Castor Oil
Like most brands, Bouclème say their products work best when used together. However, I’ve found some great combinations using their award-winning Curl Defining Gel, see below:
  • Ultimate Refresh Combo: Bouclème Gel mixed together with KY Jelly – yes that’s right, lube!
  • Really Good Refresh Combo: Bouclème Gel mixed together with Bounce Curl Light Creme Gel
  • Weightless Definition & Hold: Bouclème Gel after Pantene Defined Curls Mousse
  • Moisture, Definition, Clumps & Soft Hold: Bouclème Gel after Bouclème Curl Cream
  • Clumps & Soft Hold: Bouclème Gel and MopTop Curly Hair Custard

Curl Towel

I’m very skeptical about towels. I knew long before discovering the curly girl method that regular terry towels were causing havoc and lots of frizz. I’ve seen all the YouTube videos about how to squeeze out excess moisture and plop using a cotton t-shirt. I can’t get on board with microfibre towels – that’s a whole other post. But let me tell you, this Bouclème Curl Towel is one of the best things I’ve bought since I started the curly girl method. And it’s going straight into the Curly Cailín Hall of Fame too!
boucleme curl towel review curly cailin
Bouclème’s super soft jersey curl towel is made from 46% organic cotton, 46% bamboo and 8% elasthene, absorbing excess water only. This means your curls retain maximum hydration. Wash at 30 degrees. Don’t tumble dry – although I nearly always do. To see how I plop using this towel check out this post on curly girl techniques. Buy it here £25/€33/$36
gabriella boucleme product review curly cailin
Products used: Pre-Poo: Righteous Roots Hair RX Oil, Bouclème Hydrating Hair Cleanser, Curl Conditioner, Curl Cream and Curl Defining Gel.
I hope you found this full review helpful, sorry it was so long! Gabriella xoxo
You might also like this post on my favourite curly girl products for low porosity hair.
Or this post on how I get root volume.
*This post contains some affiliate links, which means I get paid (a very small) commission on products you purchase through my links. This in no way affects you, the price you pay or the way in which I write about products featured on this site. My content is not influenced by advertisers, affiliate partnerships, brands or PRs.

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